Marketing management / Philip Kotler, Kevin Lane Keller.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Singapore : Pearson Education South Asia Pte Ltd, ©2017Edition: Fifteenth edition, global edition, Philippine edition.Description: 714 pages : illustrations ; 28 cm.ISBN: 9789813131514 (pbk).Subject(s): Marketing -- ManagementDDC classification: 658.8 K84 2017| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Reserve Books
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College Library Reserve Section | GC | GC 658.8 K84 2017 (Browse shelf) | Available | HNU001577 |
Browsing College Library Shelves , Shelving location: Reserve Section , Collection code: GC Close shelf browser
| GC 658.4013 Ev15 2019 Total quality management / | GC 658.8 K84 2013 Principles of marketing / | GC 658.8 K84 2013 Principles of marketing / | GC 658.8 K84 2017 Marketing management / | GC 658.87 R72 2016 Distribution management / | GC 701.18 A77 2019 Art appreciation / | GCG 371.1024 C56 2019 Classroom management and effective teaching / |
"Original edition, Marketing management, global edition, 9781292092621 by Philip Kotler and Kevin Lane Keller, published by Pearson Education Limited, Copyright © 2016 Pearson Education Limited."--Title page verso.
"Special price edition"--Back cover.
"For use in the Republic of the Philippines only"--Back cover.
Includes bibliographical references and index.
College of Business and Accountancy Marketing Management
College of Business and Accountancy Graduate Studies Master in Business Administration (with bridging)
Text in English
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