Holy Name University Library

Normal view MARC view ISBD view

Business communication : developing leaders for a networked world / Peter W. Cardon.

By: Cardon, Peter W.
New York, NY, USA : McGraw-Hill Education, ©2018Edition: Third edition.Description: xxviii, 578 pages : color illustrations ; 28 cm.ISBN: 9781259921889 (pbk).Subject(s): Business communication | Business enterprises -- Computer networks | Business communication -- Computer network resourcesDDC classification: 651.7 C17 2018
Contents:
Part 1. Introduction to business communication. 1. Establishing credibility -- Part 2. Principles of interpersonal communication. 2. Interpersonal communication and emotional intelligence -- 3. Team communication and difficult conversations -- 4. Communicating across cultures -- Part 3. Principles for business messages. 5. Creating effective business messages -- 6. Improving readability with style and design -- 7. E-mail and other traditional tools for business communication -- 8. Social media for business communication -- Part 4. Types of business messages. 9. Routine business messages -- 10. Persuasive messages -- 11. Bad-News messages -- Part 5. Reports and presentations. 12. Research and business proposals and planning for business proposals -- 13. Completing business proposals and business reports -- 14. Planning presentations -- 15. Delivering presentations -- 16. Employment communication -- Appendixes. Appendix A. Punctuation, number usage, and grammar -- Appendix B: Formatting for letters and memos.
Summary: "Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world."--Publisher's description.Summary: Helps students to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Item type Current location Collection Call number Status Date due Barcode
Books Books College Library
General Circulation Section 		GC GC 651.7 C17 2018 (Browse shelf) Available HNU001259

Includes index.

Part 1. Introduction to business communication. 1. Establishing credibility --
Part 2. Principles of interpersonal communication. 2. Interpersonal communication and emotional intelligence --
3. Team communication and difficult conversations --
4. Communicating across cultures --
Part 3. Principles for business messages. 5. Creating effective business messages --
6. Improving readability with style and design --
7. E-mail and other traditional tools for business communication --
8. Social media for business communication --
Part 4. Types of business messages. 9. Routine business messages --
10. Persuasive messages --
11. Bad-News messages --
Part 5. Reports and presentations. 12. Research and business proposals and planning for business proposals --
13. Completing business proposals and business reports --
14. Planning presentations --
15. Delivering presentations --
16. Employment communication --
Appendixes. Appendix A. Punctuation, number usage, and grammar --
Appendix B: Formatting for letters and memos.

"Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world."--Publisher's description.

Helps students to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

College of Business and Accountancy Bachelor of Science in Business Administration major in Financial Management

Text in English

There are no comments for this item.

Log in to your account to post a comment.