Understanding communication research methods : a theoretical and practical approach / Stephen M. Croucher & Daniel Cronn-Mills.

By:

Croucher, Stephen Michael, 1978- [author.]

Contributor(s):

Cronn-Mills, Daniel [author.]

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138052659 (hbk)
9781138052680 (pbk)

Subject(s):

Communication -- Research -- Methodology

DDC classification:

302.20721 C88 2019 23

LOC classification:

P91.3 .C73 2019

Contents:

Introduction and ethics -- The social scientific paradigm -- The interpretive paradigm -- The critical paradigm / James P. Dimock -- Data -- Evaluating research: warrants -- Hypotheses and research questions -- Ethnography -- Interviewing -- Focus groups -- Social media and research methods / Heather McIntosh -- Content analysis: qualitative -- Content analysis: quantitative -- Discourse analysis / Margarethe Olbertz-Siitonen -- Surveys -- Descriptive statistics -- Inferential statistics -- Mixed methods / Malynnda Johnson -- Rhetorical criticism -- Critical/cultural methods / James P. Dimock

Summary: "Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"-- Provided by publisher.

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	College Library General Circulation Section	GC	GC 302.20721 C88 2019 (Browse shelf(Opens below))	Available	HNU001204

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Previous	GC 302.201 T34 Theories in Social Psychology	GC 302.2024613 B72 Communication in the Nursing Context /	GC 302.2072 K52 2019 Communication research :	GC 302.20721 C88 2019 Understanding communication research methods :	GC 302.20721 W24 2024 Communication research methods /	GC 302.222 Im 1 Images in Language, Media, and Mind /	GC 302.222 L49 2020 Introduction to multimodal analysis /	Next

Includes bibliographical references and index.

Introduction and ethics --
The social scientific paradigm --
The interpretive paradigm --
The critical paradigm / James P. Dimock --
Data --
Evaluating research: warrants --
Hypotheses and research questions --
Ethnography --
Interviewing --
Focus groups --
Social media and research methods / Heather McIntosh --
Content analysis: qualitative --
Content analysis: quantitative --
Discourse analysis / Margarethe Olbertz-Siitonen --
Surveys --
Descriptive statistics --
Inferential statistics --
Mixed methods / Malynnda Johnson --
Rhetorical criticism --
Critical/cultural methods / James P. Dimock

"Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"-- Provided by publisher.

CAS Bachelor of Arts in Communication

Text in English

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