Introduction to mass communication : media literacy and culture / Stanley J. Baran, Bryant University.
By: Baran, Stanley J.
New York, NY, USA : McGraw-Hill Education, ©2019Edition: Tenth edition.Description: xxv, 396, G-9, I-26 pages : color illustrations ; 28 cm.ISBN: 9781260092363 (pbk).Subject(s): Mass communication | Mass media | Media literacy | Mass media and cultureDDC classification: 302.2 B23 2019| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 302.2 B23 2019 (Browse shelf) | Available | HNU001182 |
Includes bibliographical references and index.
Part One: Laying the Groundwork1. Mass Communication, Culture, and Media Literacy2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences 3. Books 4. Newspapers 5. Magazines 6. Film 7. Radio, Recording, and Popular Music 8. Television, Cable, and Mobile Video 9. Video Games 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries11. Public Relations 12. Advertising Part Four: Mass-Mediated Culture in the Information Age13. Theories and Effects of Mass Communication 14. Media Freedom, Regulation, and Ethics 15. Global MediaGlossaryReferences
"Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process."--
College of Arts and Sciences Bachelor of Arts in Communication
Text in English
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