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Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey.

By: Hollifield, C. Ann, et al [author.].
Contributor(s): Wicks, Jan LeBlanc [author.] | Sylvie, George [author.] | Lowrey, Wilson [author.].
Series: Routledge communication series.Publisher: New York, NY, USA : Routledge, Taylor & Francis Group, ©2016Edition: Fifth edition.Description: xxi, 416 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138901018 (hbk); 9781138901025 (pbk).Subject(s): Mass media -- Management -- Case studiesDDC classification: 302.23068 M46 2016
Contents:
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
Item type Current location Collection Call number Status Date due Barcode
Books Books College Library
General Circulation Section 		GC GC 302.23068 M46 2016 (Browse shelf) Available HNU001080

Includes bibliographical references (pages 377-397) and indexes.

Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.

College of Arts and Sciences Bachelor of Arts in Communication

Text in English

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