International marketing / Philip R. Cateora, John L. Graham.
By: Cateora, Philip R
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Contributor(s): Graham, John L.
Boston, Mass. : McGraw-Hill/Irwin, c2007Edition: 13th ed.Description: xxxii, 702 p. : ill., maps ; 29 cm.ISBN: 0073080063 (alk. paper); 9780073080062.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84/C28 Other classification: CBA Online resources: Publisher description | Table of contents
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | CBA 658.84/C28 (Browse shelf) | c.1 | Available | 73854 | |
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Books
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College Library General Reference Section | CBA 658.84/C28 (Browse shelf) | c.2 | Available | 73855 |
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| CBA 658.804/B96 Business to business marketing. | CBA 658.81/P19 Sales and distribution management / | CBA 658.8342/P44 Consumer behavior and marketing strategy / | CBA 658.84/C28 International marketing / | CBA 658.85/P94 Professional selling: a trust-based approach / | CBA 658.87/B45 Retail management : | CBA 659.1/Ad96 Advertising and sales management. |
Includes index.
College of Business and Accountancy
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