Includes index.

Machine generated contents note: CONTENTS Acknowledgments Introduction Chapter 1 What We Do Overview of Bloomberg Editorial & Research Other Groups Collaboration in Action Chapter 2 How We Report Learning a Beat Sourcing Interviewing Breaking News The Multi-Platform Approach Beyond Breaking News Pitching Your Story Research Using the Terminal Chapter 3 How We Write Leads and Nut Paragraphs The Rest of the Story Headlines Writing Well Corrections & Lapses Sending Corrections Social Media Chapter 4 How We Use Data Charting Commonly Used Terms Common Errors Automation Technical Analysis Chapter 5 Ethics & Standards Accuracy and Fairness Defamation Access Plagiarism Conflicts of Interest Conduct Endorsements & Paying Our Way Events and Interviews Contests Chapter 6 How to Cover Markets What's Moving (and Why) Traders and Investors Markets Style Equities Debt Currencies Commodities Chapter 7 How to Cover Companies Earnings Deals Corporate Debt Finding News Context & Valuation Corporate Equity Chapter 8 How to Cover Economy & Government The Economy Government Appendix Words and Terms Index.

"This book is the journalist's guide to business and financial reporting, with authoritative editorial guidance from the Editor-in-Chief of Bloomberg News. The lines between objectivity and opinion are becoming increasingly blurred, and the reality of today's media is that speed is paramount; this book shows you how to be the first to report without sacrificing accuracy or journalistic integrity along the way"-- Provided by publisher.

Be fast, factual, and first with the most trusted name in business and financial reporting The Bloomberg Way is the journalist's guide to business and financial reporting, with authoritative editorial guidance from the Editor-in-Chief of Bloomberg News.

College of Arts and Sciences Bachelor of Arts in Communication

Text in English