Concepts in strategic management and business policy : globalization, innovation, and sustainability / Thomas L. Wheelen, Formerly with University of Virginia Trinity College, Dublin, Ireland, J. David Hunger, Iowa State University St. John's University ; Charles E. Bamford, University of Norte Dame ; with major contributions by Kathryn E. Wheelen, Alan N. Hoffman, Bentley University.
Publisher: Upper Saddle River, New Jersey, USA : Pearson Education, Inc., ©2015Edition: Fourteenth EditionDescription: xx, 357 pages : chiefly colored illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9780133126129 (pbk)
- 658.4012 W56 2015 23
- HD30.28 .W433 2015
Item type | Current library | Collection | Call number | Status | Barcode | |
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College Library General Circulation Section | GC | GCG 658.4012 W56 2015 (Browse shelf(Opens below)) | Available | HNU000834 |
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GCG 658.4012 B99 1996 Strategy in a changing environment/ | GCG 658.4012 H24 1998 Strategic management of organizations and stakeholders: | GCG 658.4012 V28 2007 Business policy and strategy : | GCG 658.4012 W56 2015 Concepts in strategic management and business policy : | GCG 658.4013 M14 2019 Program evaluation and performance measurement : | GCG 658.4063 H26 ©2006 An experiential approach to organization development/ | GCG 658.4092 M45 1999 The 21 indispensable qualities of a leader: |
Includes indexes.
Part 1: The Tools of Strategic Analysis. Chapter 1 What Is Strategy and the Strategic Management Process? --
Chapter 2 Evaluating a Firm's External Environment --
Chapter 3 Evaluating a Firm's Internal Capabilities --
Part 2: Business-Level Strategies. Chapter 4 Cost Leadership --
Chapter 5 Product Differentiation --
Part 3: Corporate Strategies. Chapter 6 Vertical Integration --
Chapter 7 Corporate Diversification --
Chapter 8 Organizing to Implement Corporate Diversification --
Chapter 9 Strategic Alliances --
Chapter 10 Mergers and Acquisitions --
Chapter 11 International Strategies --
Appendix: Analyzing Cases and Preparing for Class Discussions --
Glossary --
Company Index --
Name Index --
Subject Index
College of Business and Accountancy Graduate Studies
Text in English
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