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Concepts in strategic management and business policy : globalization, innovation, and sustainability / Thomas L. Wheelen, Formerly with University of Virginia Trinity College, Dublin, Ireland, J. David Hunger, Iowa State University St. John's University ; Charles E. Bamford, University of Norte Dame ; with major contributions by Kathryn E. Wheelen, Alan N. Hoffman, Bentley University.

By: Contributor(s): Publisher: Upper Saddle River, New Jersey, USA : Pearson Education, Inc., ©2015Edition: Fourteenth EditionDescription: xx, 357 pages : chiefly colored illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780133126129 (pbk)
Subject(s): DDC classification:
  • 658.4012 W56 2015 23
LOC classification:
  • HD30.28 .W433 2015
Contents:
Part 1: The Tools of Strategic Analysis. Chapter 1 What Is Strategy and the Strategic Management Process? -- Chapter 2 Evaluating a Firm's External Environment -- Chapter 3 Evaluating a Firm's Internal Capabilities -- Part 2: Business-Level Strategies. Chapter 4 Cost Leadership -- Chapter 5 Product Differentiation -- Part 3: Corporate Strategies. Chapter 6 Vertical Integration -- Chapter 7 Corporate Diversification -- Chapter 8 Organizing to Implement Corporate Diversification -- Chapter 9 Strategic Alliances -- Chapter 10 Mergers and Acquisitions -- Chapter 11 International Strategies -- Appendix: Analyzing Cases and Preparing for Class Discussions -- Glossary -- Company Index -- Name Index -- Subject Index
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section GC GCG 658.4012 W56 2015 (Browse shelf(Opens below)) Available HNU000834

Includes indexes.

Part 1: The Tools of Strategic Analysis. Chapter 1 What Is Strategy and the Strategic Management Process? --
Chapter 2 Evaluating a Firm's External Environment --
Chapter 3 Evaluating a Firm's Internal Capabilities --
Part 2: Business-Level Strategies. Chapter 4 Cost Leadership --
Chapter 5 Product Differentiation --
Part 3: Corporate Strategies. Chapter 6 Vertical Integration --
Chapter 7 Corporate Diversification --
Chapter 8 Organizing to Implement Corporate Diversification --
Chapter 9 Strategic Alliances --
Chapter 10 Mergers and Acquisitions --
Chapter 11 International Strategies --
Appendix: Analyzing Cases and Preparing for Class Discussions --
Glossary --
Company Index --
Name Index --
Subject Index

College of Business and Accountancy Graduate Studies

Text in English

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