Tourism marketing for cities and towns : using social media and branding to attract tourists / Bonita Kolb.
By: Kolb, Bonita M [author.].
Publisher: London, UK ; New York, NY, USA : Routledge, Taylor & Francis Group, ©2017Edition: Second Edition.Description: xvi, 246 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138685185 (hardback); 9781138685192 (pbk.).Subject(s): City promotion | Tourism -- MarketingDDC classification: 659.2930776 K83 2017| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | GC 659.2930776 K83 2017 (Browse shelf) | Available | HNU000353 |
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| GC 659.2 N47 2017 Public relations writing : | GC 659.202 T34 The Public relations handbook / | GC 659.202854678 Y42 2018 Trust Inc. : | GC 659.2930776 K83 2017 Tourism marketing for cities and towns : | GC 659.293384791 D48 Travel and tourism public relations / | GC 660 H57 Basic principles and calculations in chemical engineering / | GC 660.015194 C97 Problem solving in chemical engineering with numerical methods / |
Revised edition of the author's Tourism Marketing for cities and towns, c2006.
Includes bibliographical references and index.
Introduction1. Developing a Marketing Plan for Tourism to Cities and Towns2. Building Community Support for Tourism Development3. Analyzing the City or Town as a Tourism Product4. Analyzing the Internal and External Environment5. Determining Marketing Strategy Using SWOT Analysis6. Researching Current and Potential Visitors7. Motivating, Segmenting and Targeting Visitors8. Developing an Authentic Brand Image9. Using Social Media for Content Marketing10. Creating Paid, Owned and Earned Media11. Promoting to Tour Groups and Meeting Planners12. Implementing and Assessing the Tourism Marketing Plan
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets.This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure.
College of Business and Accountancy Bachelor of Science in Tourism Management
Text in English
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