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Mass communication : issues, perspectives and techniques/ Jason R. Detrani, [editor].--

Contributor(s): Detrani, Jason R.
Oakville, Ont. : Apple Academic Press, ©2011Description: 314 p. : ill. ; 25 cm.ISBN: 9781926692951.Subject(s): Mass MediaDDC classification: 302.23/M38 Other classification: CAS
Contents:
Working with the Media Media, Conflict Prevention and Peacebuilding: Mapping the Edges Assessing Information Needs and Communication Behaviors of National Forest Summer Visitors Parables and Paradigms: An Introduction to Using Communication Theories in Outdoor Recreation Research Wildland Fire and Fuel Management: Principles for Effective Communication Benefits of an Educational Program for Journalists on Media Coverage of HIV/AIDS in Developing Countries Issues in Evaluating Mass Media-Based Health Communication Campaigns Health Communication The Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania Taipei's Use of a Multi-Channel Mass Risk Communication Program to Rapidly Reverse an Epidemic of Highly Communicable Disease Egypt Violence Against Women Study Media Coverage of Violence Against Women What Are the Roles and Responsibilities of the Media in Disseminating Health Information? Communication Gap: The Disconnect Between What Scientists Say and What the Public Hears Communication and Marketing as Tools to Cultivate the Public's Health: A Proposed "People and Places" Framework Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects Re-Examination of Mixed Media Communication: The Impact of Voice, Data Link, and Mixed Air Traffic Control Environments on the Flight Deck Index
Summary: Mass communication is the academic study of the various means by which individuals and entities communication information via mass media to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio television and film, and of course, the internet.
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CAS 302.23/M38 (Browse shelf) Available 78902
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CAS 302.23/H67 Media literacies : CAS 302.23/Is75 Issues in media : CAS 302.23/L56 Visual communication : CAS 302.23/M38 Mass communication : issues, perspectives and techniques/ CAS 302.23/M55 Modern mass media / CAS 302.23/R98 Journalism and the public / CAS 302.23/Scr22 The screen media reader :

Working with the Media Media, Conflict Prevention and Peacebuilding: Mapping the Edges Assessing Information Needs and Communication Behaviors of National Forest Summer Visitors Parables and Paradigms: An Introduction to Using Communication Theories in Outdoor Recreation Research Wildland Fire and Fuel Management: Principles for Effective Communication Benefits of an Educational Program for Journalists on Media Coverage of HIV/AIDS in Developing Countries Issues in Evaluating Mass Media-Based Health Communication Campaigns Health Communication The Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania Taipei's Use of a Multi-Channel Mass Risk Communication Program to Rapidly Reverse an Epidemic of Highly Communicable Disease Egypt Violence Against Women Study Media Coverage of Violence Against Women What Are the Roles and Responsibilities of the Media in Disseminating Health Information? Communication Gap: The Disconnect Between What Scientists Say and What the Public Hears Communication and Marketing as Tools to Cultivate the Public's Health: A Proposed "People and Places" Framework Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects Re-Examination of Mixed Media Communication: The Impact of Voice, Data Link, and Mixed Air Traffic Control Environments on the Flight Deck Index

Mass communication is the academic study of the various means by which individuals and entities communication information via mass media to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio television and film, and of course, the internet.

College of Arts and Sciences

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