Marketing research.
By: McDaniel, Carl D.
Contributor(s): Gates, Roger H.
Hoboken, N.J. : Wiley, c2013Edition: 9th ed., International student version / Carl McDaniel, Jr., Roger Gates.Description: ca. 750 p. in various pagings : ill. ; 26 cm.ISBN: 9781118112717 (pbk.) :; 1118112717 (pbk.) :.Subject(s): Marketing research | Marketing research -- Computer network resourcesDDC classification: 658.8302854678/M45 Other classification: CBA| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 658.8302854678/M45 (Browse shelf) | Available | 78946 |
Previous ed.: 2010.
Includes bibliographical references and index.
College of Business and Accountancy
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