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Introducing communication research : paths of inquiry / Donald Treadwell.

By: Treadwell, Donald.
Thousand Oaks, Calif. : SAGE Publications, c2011Description: xviii, 226 p. : ill. ; 26 cm.ISBN: 9781412944571 (pbk.); 1412944570.Subject(s): Communication -- Research -- MethodologyDDC classification: 302.2072/T71 Other classification: CAS Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.
Item type Current location Call number Status Date due Barcode
Books Books College Library
General Reference Section 		CAS 302.2072/T71 (Browse shelf) Available 78872

Includes bibliographical references and index.

Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.

College of Arts and Sciences

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