Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell.
By: Newell, Frederick.
New York : McGraw-Hill, c2000Description: xx, 325 p. ; 24 cm.ISBN: 0071357750.Subject(s): Internet marketing | Customer relationsDDC classification: 658.84/N44 Other classification: Grad| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | Grad. 658.84/N44 (Browse shelf) | Available | 65304 |
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| Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.84/M72 Now or never : | Grad. 658.84/N44 Loyalty.com : | Grad. 658.84/R21 Introduction to e-commerce / | Grad. 658.848/H72 Global marketing : | Grad. 658.848/J59 Global marketing : |
Includes bibliographical references (p. 306-317) and index.
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