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The challenge of effective speaking in a digital age : student edition / Rudolph F. Verderber, Deanna D. Sellnow, Kathleen S. Verderber.

By: Verderber, Rudolph F.
Contributor(s): Sellnow, Deanna D | Verderber, Kathleen S.
Boston, MA, USA : Cengage Learning, ©2018Edition: 17th edition.Description: xxi, 323 pages : color illustrations ; 28 cm.Content type: text. ISBN: 9781305948198 (pbk).Subject(s): Public speakingDDC classification: 808.51/V583 Other classification: HS
Contents:
Part I: ORIENTATION.1. Foundations of Public Speaking.2. Your First Speech.3. Listening.Part II: PRINCIPLES.4. Determining an Appropriate Speech Goal.5. Adapting to Audiences.6. Topic Development.7. Organizing the Speech Body.8. The Introduction and Conclusion.9. Presentational Aids.10. Language and Oral Style.11. Delivery.Part III: INFORMATIVE AND PERSUASIVE SPEAKING.12. Informative Speaking.13. Persuasive Messages.14. Persuasive Speaking.Part IV: ADAPTING TO OTHER OCCASIONS AND FORMATS.15. Ceremonial Speaking.16. Group Communication and Presentations.
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Includes bibliographical references and index.

Part I: ORIENTATION.1. Foundations of Public Speaking.2. Your First Speech.3. Listening.Part II: PRINCIPLES.4. Determining an Appropriate Speech Goal.5. Adapting to Audiences.6. Topic Development.7. Organizing the Speech Body.8. The Introduction and Conclusion.9. Presentational Aids.10. Language and Oral Style.11. Delivery.Part III: INFORMATIVE AND PERSUASIVE SPEAKING.12. Informative Speaking.13. Persuasive Messages.14. Persuasive Speaking.Part IV: ADAPTING TO OTHER OCCASIONS AND FORMATS.15. Ceremonial Speaking.16. Group Communication and Presentations.

In English.

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