Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C. (Jerry Corrie) | Peter, J. Paul. Consumer behavior.
Series: The Irwin series in marketing. Chicago : Irwin, c1996Edition: 4th ed.Description: xxvii, 738 p. : ill. (some col.) ; 24 cm.ISBN: 0256139040.Subject(s): Consumer behavior | MarketingDDC classification: 658.8342/P44 Other classification: Grad| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | Grad. 658.8342/P44 (Browse shelf) | Available | 66794 |
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| Grad. 658.83/H12 Marketing research : | Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.84/M72 Now or never : | Grad. 658.84/N44 Loyalty.com : | Grad. 658.84/R21 Introduction to e-commerce / |
Originally published as: Consumer behavior: marketing strategy perspectives, 1987.
Includes bibliographical references (p. 661-705) and indexes.
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