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Stealth communications : the spectacular rise of public relations / Sue Curry Jansen.

By: Jansen, Sue Curry [[author]].
Cambridge, UK : Polity Press, ©2017Description: vii, 242 pages ; 23 cm.Content type: text. ISBN: 9780745664811 (hardcover : alk. paper); 0745664814 (hardcover : alk. paper); 9780745664828 (pbk. : alk. paper); 0745664822 (pbk. : alk. paper).Subject(s): Public relations -- HistoryAdditional physical formats: Online version:: Stealth communicationsDDC classification: 659.2/J266 Other classification: HS
Contents:
Introduction: playing fast and loose with words and worlds -- History matters: progressivism, muckraking and commercial propaganda -- The spectacular growth of public relations: the industry -- The industry: PR agencies and holding companies -- Language matters: framing and spinning -- Globalization and privatization of public affairs: nation branding -- Fighting fire with fire: PR, social movements and NGOs -- We are all in PR now, is there a way out?
Summary: Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.
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Includes bibliographical references (pages 196-217) and index.

Introduction: playing fast and loose with words and worlds -- History matters: progressivism, muckraking and commercial propaganda -- The spectacular growth of public relations: the industry -- The industry: PR agencies and holding companies -- Language matters: framing and spinning -- Globalization and privatization of public affairs: nation branding -- Fighting fire with fire: PR, social movements and NGOs -- We are all in PR now, is there a way out?

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.

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