The CLIA guide to today's the cruise industry / Marc Mancini.
By: Mancini, Marc.
Contributor(s): Cruise Lines International Association.
Singapore : Cencage Learning, c2011Edition: Philippine Edition.Description: 260 p. : ill. ; 23 cm.ISBN: 9789814336697.Other title: Guide to the cruise industry.Subject(s): Cruise lines -- Study and teaching | Cruise lines -- Textbooks | Ocean travel -- Study and teaching | Tourism -- Marketing -- Study and teachingDDC classification: 338.4791045 M31 Other classification: CBA Online resources: Publisher description | Table of contents only | Contributor biographical information| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | GC 338.4791045 M31 (Browse shelf) | c.1 | Available | 78755 | |
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Books
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College Library General Reference Section | GC | Gref./CBA 338.4791045/M31 (Browse shelf) | c.2 | Available | 78756 |
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| GRef. 011.62 Sa177 Guide to reference materials for school library media centers / | GRef. 032.02/Z766 Zoom encyclopedia : a close-up and far-out look at our world. | GRef./CAS 910.2/On21 100 great wonders of the world : | Gref./CBA 338.4791045/M31 The CLIA guide to today's the cruise industry / | Gref./CBA 658.81/R49 The Dartnell sales manager's handbook. | GRef./COED 796.44/B79 Complete guide to primary gymnastics / | Gref./CON 616.98/K97 Infectious and tropical diseases : |
Includes bibliographic references (p. 192-194) and index.
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
This textbook is designed to support CLIA's certification program.
College of Business and Accountancy Bachelor of Science in Tourism Management
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