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Strategic management : text and cases / Gregory G. Dess, University of Texas at Dallas, Gerry McNamara, Michigan State University, Alan B. Eisner, Pace University.

By: Dess, Gregory G.
Contributor(s): McNamara, Gerry | Eisner, Alan B.
New York, NY, USA : McGraw-Hill Education ©2016Edition: Eighth edition, McGraw-Hill international edition 2017.Description: xxxviii, 456 pages : Illustrations ; 26 cm.Content type: text. ISBN: 9789813151253.Subject(s): Strategic management | Strategic planning (Management)DDC classification: 658.4012/D47 Other classification: CBA
Contents:
Part 1 Strategic Analysis1 Strategic Management: Creating Competitive Advantages2 Analyzing the External Environment of the Firm: Creating Competitive Advantages3 Assessing the Internal Environment of the Firm4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources Part 2 Strategic Formulation5 Business-Level Strategy: Creating and Sustaining Competitive Advantages6 Corporate-Level Strategy: Creating Value through Diversification7 International Strategy: Creating Value in Global Markets8 Entrepreneurial Strategy and Competitive Dynamics Part 3 Strategic Implementation9 Strategic Control and Corporate Governance10 Creating Effective Organizational Designs11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization12 Managing Innovation and Fostering Corporate Entrepreneurship Part 4 Case Analysis13 Analyzing Strategic Management Cases
Summary: Provides readers a treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. This title also offers financial data and videos to match each case.
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Includes bibliographical references and index.

Part 1 Strategic Analysis1 Strategic Management: Creating Competitive Advantages2 Analyzing the External Environment of the Firm: Creating Competitive Advantages3 Assessing the Internal Environment of the Firm4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources Part 2 Strategic Formulation5 Business-Level Strategy: Creating and Sustaining Competitive Advantages6 Corporate-Level Strategy: Creating Value through Diversification7 International Strategy: Creating Value in Global Markets8 Entrepreneurial Strategy and Competitive Dynamics Part 3 Strategic Implementation9 Strategic Control and Corporate Governance10 Creating Effective Organizational Designs11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization12 Managing Innovation and Fostering Corporate Entrepreneurship Part 4 Case Analysis13 Analyzing Strategic Management Cases

Provides readers a treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. This title also offers financial data and videos to match each case.

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