Previous edition: 2013.

Includes bibliographical references and index.

1. TRADITIONAL AND NICHE EVENTS IN SPORT, RECREATION AND TOURISM; Traditional events; Traditional event characteristic: a governing body; Traditional event characteristic: a recognizable and time-honoured activity; Niche events; Niche event characteristic: event is created or adapted for a particular audience; Niche event characteristic: no traditional governing body; Niche event characteristic: an unconventional form; Niche events can evolve into traditional events; Design a niche event Why are contemporary niche events arising? A need for skilled traditional and niche event managers; Conclusion; Chapter questions; 2. THE CONCEPT OF KNOWLEDGE IN EVENT MANAGEMENT; The concept of knowledge; Defining knowledge; Common knowledge; Common knowledge means acquiring systemic knowledge in event management; Common knowledge means understanding of what one does in event management; Common knowledge means "know how," including knowing theories and their application to practice, processes and procedures in event management Advancement knowledge is foundational for the generation of your new knowledgeThe value of being able to define knowledge is that it can guide you in seeking and acquiring the knowledge you need for successful event management; A unique definition of knowledge to guide you in the context of event management; The advantage of your "flexibility effect" or personalized knowledge; You need to continuously develop knowledge You need a knowledge development and a knowledge transfer strategy: a plan to guide you to acquire the common and advancement knowledge for a successful career in event management . Social networks support the knowledge transfer strategy; Conclusion; Chapter questions; 3. THE ROLE OF THE EVENT MANAGER: TO BE A FACILITATOR; Facilitation; What is facilitation?; Role of an event facilitator; Facilitating the communication requirements; Facilitating knowledge transfer; Facilitating event structures for governance; Event structures; Theoretical dimensions of event structures

Focusing on the role of event managers and their diverse responsibilities through each phase of the event planning process, this textbook defines the concept of knowledge in the context of event management, placing it at the centre of professional practice. Designed to encourage critical thinking on the part of the student, it helps them develop the skills that they will need to become effective and reflective practitioners in the events industry.