What would Steve Jobs do? : how the Steve Jobs way can inspire anyone to think differently and win / Peter Sander.
By: Sander, Peter J
.
New York, NY, U.S.A. : McGraw-Hill, ©2012Description: xx, 215 p. ; 22 cm.Content type: text ISBN: 9780071792745 (alk. paper); 0071792740 (alk. paper).Subject(s): Jobs, Steve, 1955-2011 | Apple Computer, Inc. -- Management | Leadership | Creative thinkingDDC classification: 658.401/Sa56 Other classification: CBA
Contents:
Summary: Presents the six-part business model of Steve Jobs to help raise the value of a company or organization, create customer brand loyalty, and create a positive business enviroment.
Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand.
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Includes index.
Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand.
Presents the six-part business model of Steve Jobs to help raise the value of a company or organization, create customer brand loyalty, and create a positive business enviroment.
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