Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.
By: Pride, William M.
Contributor(s): Ferrell, O. C.
Boston : Houghton Mifflin, c1987Edition: 5th ed.Description: xxx, 766 p. : ill. (some col.) ; 26 cm.ISBN: 0395357101.Subject(s): MarketingDDC classification: 658.8/P93 Other classification: CBA| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Library General Reference Section | CBA 658.8/P93 (Browse shelf) | Available | 41259 |
Includes bibliographical references and indexes.
College of Business and Accountancy
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