College of Business and Accountancy

Revised edition of the author's Strategy in practice, 2013.

Includes index.

Preface to the first edition -- Preface to the second edition -- Preface to the third edition -- About the author -- Introduction strategy in practice -- Strategic thinking -- Sense making and strategic insight -- Insight-driven strategic analysis -- Appendices: -- Appendix A: Probing the strategic boundaries of the firm's unique competing space -- Appendix B: Strategy mapping and narrative (based on analysis of the relevant strategy building blocks) -- Index.

A practitioner-focused approach to strategy and real-world strategic thinking This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate.