Principles of marketing / Philip Kotler; Gary Armstrong.
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary.
Series: Always learning.Harlow, Essex, England : Pearson Education Limited, ©2013Edition: Fourteenth edition.Description: 636 pages, [various pages] : illustrations ; 27 cm.Content type: text ISBN: 9780273779827.Subject(s): MarketingDDC classification: 658.8/K84 Other classification: CBA
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Includes bibliographical references and index.
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