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Business communication : polishing your professional presence / Barbara Lynne Shwom; Lisa Gueldenzoph Snyder

By: Shwom, Barbara Lynne.
Contributor(s): Snyder, Lisa Gueldenzoph.
Series: Always learning. Boston, Massachusetts, USA ; Upper Saddle River, New Jersey, USA ; Pearson Education, Inc., ©2014Edition: Second edition, International edition.Description: xxi, 648 s. : illustrations ; 28 cm.Content type: text ISBN: 9780133142709 ; 0133142701.Subject(s): Business communication | Business writingDDC classification: 651.7/Sh96 Other classification: CBA
Contents:
Becoming a successful business communicator -- Working with others : interpersonal, intercultural, and team communication -- Managing the communication process : analyzing, composing, evaluating -- Communicating routine messages and building goodwill -- Communicating persuasive messages -- Communicating bad news -- Finding and evaluating business information -- Preparing persuasive business proposals -- Preparing business reports -- Preparing and delivering business presentations -- Communicating your professional brand : social media, rsums, and cover letters -- Getting the job : interviewing and following
Summary: This package contains the following components: -0132667282: MyBCommLab -- Access Card -- for Business Communication: Polishing Your Professional Presence -013257392X: Business Communication: Polishing Your Professional Presence, Student Value Edition
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Includes index.

Becoming a successful business communicator -- Working with others : interpersonal, intercultural, and team communication -- Managing the communication process : analyzing, composing, evaluating -- Communicating routine messages and building goodwill -- Communicating persuasive messages -- Communicating bad news -- Finding and evaluating business information -- Preparing persuasive business proposals -- Preparing business reports -- Preparing and delivering business presentations -- Communicating your professional brand : social media, rsums, and cover letters -- Getting the job : interviewing and following

This package contains the following components: -0132667282: MyBCommLab -- Access Card -- for Business Communication: Polishing Your Professional Presence -013257392X: Business Communication: Polishing Your Professional Presence, Student Value Edition

College of Business and Accountancy

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