Holy Name University Library

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Essentials of business research : a guide to doing your research project / Jonathan Wilson.

By: Wilson, Jonathan [author.].
Los Angeles, California : SAGE Publications, Inc., ©2014Edition: 2nd edition.Description: xxii, 352 pages ; 24 cm. illustrations.Content type: text ISBN: 9781446257326; 1446257320; 1446257339; 9781446257333 (pbk).Subject(s): Business -- Research -- Methodology | Dissertations, AcademicDDC classification: 650.072/W69 Other classification: GRef/CBA
Contents:
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
Summary: Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.
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College of Business and Accountancy

Previous edition: 2010.

Includes Internet access.

Includes bibliographical references and index.

An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

College of Business and Accountancy

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