Holy Name University Library

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Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.

By: Solomon, Michael R.
Series: Always Learning. Boston, Massachusetts, USA ; Harlow, Essex, England : Pearson Education Limited , ©2015Edition: Eleventh Edition., Global edition.Description: 604 pages : colored illustrations ; 28 cm.Content type: text ISBN: 9780133450897; 0133450899; 9781292017419 .Subject(s): Consumer behaviorDDC classification: 658.8342/So47 Other classification: CBA
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
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Includes bibliographical references and indexes.

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

College of Business and Accountancy

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