Holy Name University Library

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Retailing / Patrick M Dunne; Robert F Lusch; James R Carver.

By: Dunne, Patrick M.
Contributor(s): Lusch, Robert F | Carver, James R.
Australia : South-Western Cengage Learning, ©2014Edition: 8th ed., international ed.Description: xxxi, 683 pages : colored illustrations ; 26 cm.Content type: text. ISBN: 9781285091136; 1285091132.Subject(s): Retail trade -- Textbooks | Retail tradeDDC classification: 381.1/D92 Other classification: CBA
Contents:
Part 1 Introductives on Retailing. 1. Perspectives on Retailing -- 2. Retail Strategic Planning and Operations Management -- Part 2 The Retail Environment. 3. Retail Customers -- 4. Evaluating the Competition in Retailing -- 5. Managing the Supply Chain -- 6. Legal and Ethical Behavior -- Part 3 Market Selection and Location Analysis. 7. Market Selection and Retail Location Analysis -- Part 4 Managing Retail Operations. 8. Managing a Retailer's Finances -- 9. Merchandise Buying and Handling -- 10. Retail Pricing -- 11. Advertising and Promotion -- 12. Customer Service and Retail Selling -- 13. Store Layout and Design -- Part 5 Retailing's Future. 14. Reframing Retail Strategy.
Summary: Retailing' puts students on the inside track to success in the fast-moving retail industry. It is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this text endorsement by the National Retailing Federation.
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Includes bibliographical references and index.

Part 1 Introductives on Retailing. 1. Perspectives on Retailing -- 2. Retail Strategic Planning and Operations Management -- Part 2 The Retail Environment. 3. Retail Customers -- 4. Evaluating the Competition in Retailing -- 5. Managing the Supply Chain -- 6. Legal and Ethical Behavior -- Part 3 Market Selection and Location Analysis. 7. Market Selection and Retail Location Analysis -- Part 4 Managing Retail Operations. 8. Managing a Retailer's Finances -- 9. Merchandise Buying and Handling -- 10. Retail Pricing -- 11. Advertising and Promotion -- 12. Customer Service and Retail Selling -- 13. Store Layout and Design -- Part 5 Retailing's Future. 14. Reframing Retail Strategy.

Retailing' puts students on the inside track to success in the fast-moving retail industry. It is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this text endorsement by the National Retailing Federation.

College of Business and Accountancy

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