Includes bibliographical references and index,

Foreword Preface Contributors Introduction and Overview Pollution and the Fragrant Harbor-Why China Light and Power's Stakeholder Engagement with Customers May Help Clear the Air in Hong Kong Ensuring Corporate Sustainability through Social Responsibility-Diageo and Responsible Drinking Communicating with the Asian Customer-Lessons from the Agrifood Sector Cosmetic Regulatory Harmonization in ASEAN-A View from Industry Building Corporate Reputation through Community Involvement and Strategic Partnerships-Kraft Hope Kitchens in China Infusing Corporate Values and Delivering Brand Promise-Singapore Airlines' Experience Five Roles of Social Media in Managing a Company's Reputation Challenges Corporate Affairs in India-Moving from a Shareholder to a Stakeholder World Corporate Affairs in China Index

College of Business and Accountancy