Entrepreneurial new venture skills / Robert N. Lussier, Joel Corman, David C. Kimball.
By: Lussier, Robert N
.
Contributor(s): Corman, Joel
| Kimball, David Charles
.
New York, NY : Routledge, ©2014Edition: 3rd Edition.Description: xx, 464 pages ; 26 cm.Content type: text ISBN: 9780415825290 (hardback : alk. paper); 9780415825306 (pbk. : alk. paper).Subject(s): Entrepreneurship![](/opac-tmpl/bootstrap/images/filefind.png)
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Includes bibliographical references and index.
Selecting the new venture -- What's entrepreneurship about? : do you want to start a new business venture? -- New venture options : do you want to start a new business, buy one, or be a franchisee or corporate entrepreneur? -- What business? : how do you find opportunities and develop a business model? -- How do you assess the chances of venture success? feasibility analysis and protecting the business model legally -- Planning the new venture -- Business planning : what's your legal form and strategy? -- The marketing plan : who are your customers? -- The location and layout plan : what facilities do you need? -- The operations plan : how will you make the product? -- The human resource plan : how do you build the new venture team? -- The finance plan : how much money do you need? -- Financing and controlling the new venture -- Sources of funds : where do you get the money? -- Controls : how do you keep the new venture on track? -- Appendix A: Where can you get help? : sources of domestic and global assistance -- Appendix B: The business plan example.
College of Business and Accountancy
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