Advertising and integrated marketing communicatons / Kruti Shah.
By: Shah, Kruti
.
New Delhi ; Singapore : McGraw Hill Education (India), ©2014Description: xxviii, 889 pages : illustrations ; 24 cm.Content type: text ISBN: 9781259026058.Subject(s): Advertising | Communication in marketing | Sales promotionDDC classification: 659.1/Sh13 Other classification: CBA
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Includes index.
College of Business and Accountancy
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