Introduction to mass communication : media, literacy, and culture / Stanley J. Baran.
By: Baran, Stanley J.
New York : McGraw-Hill, ©2012Edition: 7th ed.Description: xx, 449 p. : col. ill. ; 28 cm.ISBN: 9780071314527 (acidfree paper); 0077403894 (acidfree paper).Subject(s): Mass media | Mass media and culture | Media literacyDDC classification: 302.23/B23 Other classification: CASNo physical items for this record
Includes bibliographical references and index.
College of Arts and Sciences
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