Strategic management : concepts and cases / Fred R. David.
By: David, Fred R
.
Upper Saddle River, N.J. : Pearson Education, c2009Edition: 12th ed. Philippine edition.Description: xxxi, 326 p. : ill. ; 27 cm.ISBN: 9789810697013 (pbk.).Subject(s): Strategic planning | Strategic planning -- Case studiesDDC classification: 658.4012/D28 Other classification: CBA Online resources: Table of contents only
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Includes bibliographical references and indexes.
College of Business and Accountancy
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