Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Singapore : Philippines : Pearson Education South Asia PTE, Ltd, ©2010, ©2009Edition: 13th edition . Original edition.Description: 742 pages : illustrations (some color) ; 29 cm.ISBN: 9789810697389 (alk. paper).Subject(s): MarketingDDC classification: 658.8/K84 Other classification: CBA| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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College Library General Reference Section | GC | CBA 658.8/K84 (Browse shelf) | c.1 | Available | 77756 | |
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Books
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College Library General Circulation Section | GC | CBA 658.8/K84 (Browse shelf) | c.2 | Available | 77757 | |
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Books
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College Library General Circulation Section | GC | CBA 658.8/K84 (Browse shelf) | c.3 | Withdrawn | 79661 |
Includes bibliographical references and indexes.
College of Business and Accountancy
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