Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
By: Kotler, Philip
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Contributor(s): Bowen, John (John T.) | Makens, James C.
Upper Saddle River, NJ : Prentice Hall, c2003Edition: 3rd ed.Description: xvii, 893 p. : col. ill. ; 26 cm.ISBN: 9812470522.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688/K84 Other classification: CBA
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Includes bibliographical references and index.
College of Business and Accountancy
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