Strategic marketing / David W. Cravens, Nigel F. Piercy.
By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Boston : McGraw-Hill Irwin, c2009Edition: 9th ed.Description: xv, 784 p. : ill., map ; 27 cm.ISBN: 9780073381008 (alk. paper); 0073381004 (alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802/C85 Other classification: CBA Online resources: Publisher description | Table of contents onlyNo physical items for this record
Includes bibliographical references and indexes.
College of Business and Accountancy
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