Public relations : strategies and tactics / Dennis L. Wilcox, Glenn T. Cameron.
By: Wilcox, Dennis L.
Contributor(s): Cameron, Glen T.
Boston, [Mass.] : A & B, c2006Edition: 8th ed.Description: xx, 620 p. : col. ill. ; 26 cm.ISBN: 0205449441.Subject(s): Public relations | Public relations -- United StatesDDC classification: 659.2/W64 Other classification: CBANo physical items for this record
Includes bibliographical references and index.
College of Business and Accountancy
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