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Public relations cases / Jerry A. Hendrix.

By: Hendrix, Jerry A.
Series: Wadsworth series in mass communication and journalism. Belmont, CA : Wadsworth/Thomson Learning, c2001Edition: 5th ed.Description: viii, 488 p. : ill. ; 24 cm.ISBN: 0534514324.Subject(s): Public relations -- United States -- Case studies | Publicity -- Case studiesDDC classification: 659.2/H38 Other classification: Grad
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Includes bibliographical references and index.

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