Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.
By: Burgelman, Robert A.
Contributor(s): Maidique, Modesto A | Wheelwright, Steven C.
Boston : McGraw-Hill/Irwin, c2001Edition: 3rd ed.Description: xiii, 990 p. : ill. ; 26 cm.ISBN: 0072312831.Subject(s): Technological innovations -- Management | New products -- Management | High technology industries -- ManagementDDC classification: 658.514/B19 Online resources: Publisher description | Table of contentsNo physical items for this record
Includes bibliographical references and indexes.
College of Engineering and Computer Studies
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