Media research methods : understanding metric and interpretive approaches / James A. Anderson.
By: Anderson, James A.
Los Angeles, Calif. : SAGE Publications, c2012Description: xxi, 438 p. : ill. ; 24 cm.ISBN: 9781412999564 (pbk.); 1412999561 (pbk.).Subject(s): Mass media -- Research -- MethodologyDDC classification: 302.2301/An23 Other classification: CAS| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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College Library General Reference Section | CAS 302.2301/An23 (Browse shelf) | c.1 | Available | 78477 | ||
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College Library General Circulation Section | GC | CAS 302.2301/An23 (Browse shelf) | c.2 | Available | 79022 |
Includes bibliographical references (p. 418-426) and index.
Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Research questions and hypotheses -- Literatures and databases -- Sampling -- Statistics and statistical analysis -- Designing Surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols: Creating Texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing.
College of Arts and Sciences
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