Introduction to mass communication : media literacy and culture / Stanley J. Baran, Bryant University, Emeritus.

By:

Baran, Stanley J [author.]

Copyright date: New York, NY McGraw Hill LLC, 2024.Edition: 2024 Release, International student edtionDescription: xxv, 389, [37] pages : color illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781266873492

Subject(s):

DDC classification:

23 302.23 B23 2024

LOC classification:

P90 .B284 2024

Contents:

Part 1: Laying the groundwork Part 2: Media, media industries, ad media audiences Part 3: Strategic communication industries Part 4: Mass-mediated culture in the information age

Summary: "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- Provided by publisher

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	College Library General Circulation Section	GC	GC 302.23 B23 2024 (Browse shelf(Opens below))	Available	HNU005724

Browsing College Library shelves, Shelving location: General Circulation Section, Collection: GC Close shelf browser (Hides shelf browser)

Previous		No cover image available						Next
Previous	GC 302.23 At54 2023 Understanding media and mass communication /	GC 302.23 At54 2024 Mass communications and media studies : an introduction /	GC 302.23 B23 2023 Introduction to mass communication :	GC 302.23 B23 2024 Introduction to mass communication : media literacy and culture /	GC 302.23 B47 2017 Media/impact :	GC 302.23 B86 Living Ethics: Developing Values in Mass Communication/	GC 302.23 D24 2019 The dark side of media and technology :	Next

Includes bibliographical references and index.

Part 1: Laying the groundwork
Part 2: Media, media industries, ad media audiences
Part 3: Strategic communication industries
Part 4: Mass-mediated culture in the information age

"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- Provided by publisher

CAS Bachelor of Arts in Communication

English

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