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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.

By: Contributor(s): New York, NY : McGraw Hill LLC, 2024Edition: 2024 release. International student editionDescription: xliii, 595 pages : color illustrations ; 28 cmISBN:
  • 9781266807961
Subject(s): DDC classification:
  • 23 381 K45 2024
Contents:
Part 1 Initiating the Marketing Process Part 2 Understanding Buyers and Markets Part 3 Targeting Marketing Opportunities Part 4 Satisfying Marketing Opportunities
Summary: Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. the elements of this approach have been the foundation for each edition of Marketing: The Core as they have evolved and adapted to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies, an they serve as the core of the text and its supplements.
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section GC GC 381 K45 2024 (Browse shelf(Opens below)) Available HNU005713

Includes glossary and index.

Part 1 Initiating the Marketing Process
Part 2 Understanding Buyers and Markets
Part 3 Targeting Marketing Opportunities
Part 4 Satisfying Marketing Opportunities

Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. the elements of this approach have been the foundation for each edition of Marketing: The Core as they have evolved and adapted to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies, an they serve as the core of the text and its supplements.

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management

English

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