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Consumer behaviour / Zubin Sethna.

By: Los Angeles, California, USA : SAGE Publications, 2023Edition: Fifth editionDescription: xxiii, 584 pages : illustrations (some color) ; 25 cmISBN:
  • 9781529754056
Subject(s): DDC classification:
  • 23 658.8342 Se75 2023
Contents:
Part one: Consumer Behaviour in Context – Part two: Consumers as Individuals (The Psychological Issues) – Part three: Consumers as Social Actors (The Sociological Issues)
Summary: Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--Back cover
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section GC GC 658.8342 Se75 2023 (Browse shelf(Opens below)) Available HNU005611
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GC 658.8342 C76 2021 Consumer behaviour / GC 658.8342 H31 Consumer behavior / GC 658.8342 H85 2024 Consumer behavior / GC 658.8342 Se75 2023 Consumer behaviour / GC 658.8342 So47 Consumer behavior/ GC 658.8342 So47 Consumer behavior / GC 658.83420721 Q25 2019 Quantitative research methods in consumer psychology :

Previous edition: published as by Zubin Sethna & Jim Blythe. 2019

Includes bibliographical references and index.

Part one: Consumer Behaviour in Context – Part two: Consumers as Individuals (The Psychological Issues) – Part three: Consumers as Social Actors (The Sociological Issues)

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--Back cover

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management

In English

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