Includes bibliographical references and index.

The Nature of Qualitative Research
Identifying the Research Topic
The Literature Review Process
Research Philosophical Perspectives and Approaches
Ethics in Qualitative Research
Negotiating Access to Research Sites and Participants – Sampling
Qualitative Data Collection Part I
Qualitative Data Collection Part II
Qualitative Data Analysis
Evaluation of Qualitative Research
Writing Good Qualitative Research Proposals and the Dissertation Process

"Qualitative Research Methods for Business Students provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. This book will guide you through the entire process, from choosing your research topic to writing up your final project or dissertation"-- Provided by publisher.

"Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton."-- Publisher's description

College of Business and Accountancy All programs

In English