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Essentials of purposive communication / Jesus Perry L. Caudilla.

By: Mandaluyong City : Books Atbp. Publishing Corp., 2023Description: xii, 218 pages : illustrations ; 25 cmISBN:
  • 9786214092079
Subject(s): DDC classification:
  • 23 302.2 C31  2023
Contents:
Preface iii - Learning walkthrough vii -- Communication process and principles 3 -- Ethics in communication 33 -- Intercultural communication 53 -- Visual communication - the power of images 77 -- Multimodal public awareness campaign (MPAC) 113 -- Technology-based communication tools and strategies 125 -- Communication for information, persuasion, and motivation [151] -- Workplace communication and oral presentation 181 -- Scoring rubric for oral presentation 213 -- Scoring rubric for brochure 215 -- Scoring rubric for poster 216.
Summary: "Purposive communication is a course about writing, speaking, and presenting to different audience and for various purposes." -- from the Preface.
Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books College Library Filipiniana Section FIL Fil 302.2 C31 2023 (Browse shelf(Opens below)) c.1 Available HNU005321
Books Books College Library Filipiniana Section FIL Fil 302.2 C31 2023 (Browse shelf(Opens below)) c.2 Available HNU005322
Books Books College Library Filipiniana Section FIL Fil 302.2 C31 2023 (Browse shelf(Opens below)) c.3 Available HNU005323

Includes bibliographical references.

Preface iii - Learning walkthrough vii -- Communication process and principles 3 -- Ethics in communication 33 -- Intercultural communication 53 -- Visual communication - the power of images 77 -- Multimodal public awareness campaign (MPAC) 113 -- Technology-based communication tools and strategies 125 -- Communication for information, persuasion, and motivation [151] -- Workplace communication and oral presentation 181 -- Scoring rubric for oral presentation 213 -- Scoring rubric for brochure 215 -- Scoring rubric for poster 216.

"Purposive communication is a course about writing, speaking, and presenting to different audience and for various purposes." -- from the Preface.

CAS Bachelor of Arts in Communication

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