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Mixed methods perspectives on communication and social media research / edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari.

Contributor(s): Segumpan, Reynaldo Gacho [editor.] | Soraya Abu Zahari, Joanna [editor.].
Publisher: London : Routledge, 2022Description: xxviii, 280 pages : illustrations (black and white) ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781032209128.Subject(s): Social media -- Research -- Methodology | Communication -- Research -- MethodologyAdditional physical formats: Online version:: Mixed methods perspectives on communication and social media researchDDC classification: 302.231 M69
Contents:
PART 1: Communication Research Perspectives, 1. The organisation of Japanese Hospitality: A Narrative Analysis of "Omotenashi", 2. Communication Strategies used by Women Immigrant Entrepreneurs to Cope with Ethnic Challenges, 3. Communication as Terrorism, Terrorism as Communication: A Thematic Analysis of Islamic State Communication, 4. Exploration into Communication Fidelity in Telemedicine, 5. Identifying Scientific Trends through Recombinant Memetics, 6. Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram, PART 2: Research Perspectives in Social Media, 7. The Utilisation of Social Media Platforms for Brand Image and Market Position Development among SMEs, 8. Social Media and Issues of Political Consciousness and Political Change in Algeria, 9. The Effects of Financial Literacy and Social Media on Financial Behaviour, 10. The Influence of Social Media in Marketing Events, 11. To What Extent are Credibility and Attractiveness of Social Media Influencer Important in Developing Positive Brand Image and Customer Attitude?, 12. Kenyan Women and their Use of Social Media for their SMEs, 13. Impact of Social Media on the Buying Decision-making Process of Leisure and Recreation Products, 14. Big Social Data: Relationships Among Privacy, Security, and Trust, 15. AI-enabled Bot and Social Media: A Survey of Tools, Techniques, and Platforms for the Arms Race, PART 3: Conclusion, 16. Research Direction in CommSocMed: Quo Vadis?
Summary: "Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- Provided by publisher.
Item type Current location Collection Call number Status Date due Barcode
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General Circulation Section 		GC GC 302.231 M69 2023 (Browse shelf) Available HNU004915
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GC 302.231 B91 2018 Youtube : GC 302.231 F67 The social media handbook : GC 302.231 L64 2022 Digital media & society / GC 302.231 M69 2023 Mixed methods perspectives on communication and social media research / GC 302.231 P92 The New media environment: GC 302.231 Z61 2022 Social media communication : GC 302.234 H97 Media talk :

Includes bibliographical references and index.

PART 1: Communication Research Perspectives, 1. The organisation of Japanese Hospitality: A Narrative Analysis of "Omotenashi", 2. Communication Strategies used by Women Immigrant Entrepreneurs to Cope with Ethnic Challenges, 3. Communication as Terrorism, Terrorism as Communication: A Thematic Analysis of Islamic State Communication, 4. Exploration into Communication Fidelity in Telemedicine, 5. Identifying Scientific Trends through Recombinant Memetics, 6. Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram, PART 2: Research Perspectives in Social Media, 7. The Utilisation of Social Media Platforms for Brand Image and Market Position Development among SMEs, 8. Social Media and Issues of Political Consciousness and Political Change in Algeria, 9. The Effects of Financial Literacy and Social Media on Financial Behaviour, 10. The Influence of Social Media in Marketing Events, 11. To What Extent are Credibility and Attractiveness of Social Media Influencer Important in Developing Positive Brand Image and Customer Attitude?, 12. Kenyan Women and their Use of Social Media for their SMEs, 13. Impact of Social Media on the Buying Decision-making Process of Leisure and Recreation Products, 14. Big Social Data: Relationships Among Privacy, Security, and Trust, 15. AI-enabled Bot and Social Media: A Survey of Tools, Techniques, and Platforms for the Arms Race, PART 3: Conclusion, 16. Research Direction in CommSocMed: Quo Vadis?

"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- Provided by publisher.

College of Education Bachelor of Secondary Education major in English

In English

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