Understanding media and mass communication / Timothy Atkinson, author.
By: Atkinson, Timothy [ author.].
Series: Textbook series. New York, NY, USA : Larsen and Keller Education, ©2023Description: viii, 238 pages : color illustrations ; 27 cm.ISBN: 9781641729963.Subject(s): Communication | Communication and traffic | Mass media | TelecommunicationDDC classification: 302.23 At54| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 302.23 At54 2023 (Browse shelf) | Available | HNU004732 |
Includes bibliographical references and index.
Introduction
Understanding Mass Media
Forms of Mass Media
Techniques and Concepts in Mass Media
Media Policies and Regulation
The diverse range of media technologies that reach a large audience through mass communication are referred to as mass media. Mass communication refers to the process of spreading information to a wide range of people through the use of mass media. This communication takes place through various technologies and methods. Mass media are broadly classified into broadcast media, digital media, internet media, etc. Broadcast media transfer information electronically by media such as films, radio and television. Digital media refers to the media which is encoded in a machine-readable format and includes mobile mass communication. Email, social media sites and websites fall under internet media.
College of Arts and Sciences Bachelor of Arts in Communication
In English
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