Introduction to multimodal analysis / Per Ledin and David Machin, authors.
By: Ledin, Per [author.].
Contributor(s): Machin, David [author.].
London, UK : Bloomsbury Academic, [2020]Edition: Second edition.Description: xii, 244 pages : illustrations (black and white) ; 23 cm.ISBN: 9781350069138.Subject(s): Visual communication | Multimedia systemsDDC classification: 302.222 L49| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 302.222 L49 2020 (Browse shelf) | Available | HNU004731 |
Previous edition: London: Hodder Arnold, 2007
Includes bibliographical references (p.219-223) and index.
Introduction
1. What is multimodal analysis?
2. Pictures and images
3. Modality: Experiencing the world through images
4. The meaning of colour in visual design
5. The meaning of typography
6. Textures and materiality
7. Composition and page layout
8. Diagrams and flow charts
"Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodality within visual communication."-- Back cover
College of Arts and Sciences Bachelor of Arts in Communication
In English
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