Includes bibliographical references and index.

Chapter
1 Travel and Tourism: An introduction
2 Air Transport
3 Globalization Agenda in Tourism
4 Travel Agencies and Tour Operators
5 Destination and Marketing Management
6 Cruise Tourism Management
7 Travel Intermediation
8 Land Transport and Tourism
9 Package Tour
10 Tour Marketing

The travel industry is a giant and complicated maze of relationships between the players in the fragmented market. The relationships between the parties are legacy and inherited from the old days when the only way to travel somewhere was to ask someone who has established connections with the locals. Tourism is the element of adventure, exploration of new countries and different people and their cultural aspect in everything as we, the human beings, are eager to see and learn all new aspects about the life, nature, and the people, but tourism is not only a means of adventure and recreation; tourism has gaining an industrial exposure itself representing a major tributary of the tributaries of the economy strengthening the (GDP), providing job opportunities for young people as different states hire its people in tourist establishments and different activities related to guest service, like activities of the tourist guiding and tourism promotion etc. In current times, tourism industry is continually changing and progressing; specially because of its association with other industrial areas such as - aviation, accommodation, water transportation, surface transportation, telecommunication, attraction management, travel facilitators, handicraft manufacturing and knickknacks design for visitors and other related outlets etc.

College of Business and Accountancy Bachelor of Science in Tourism Management

In English