Includes index.

Chapter 1 Event Management: An Introduction
Chapter 2 Planning and Organizing Events
Chapter 3 Wedding Planning and Management
Chapter 4 Corporate Event Management
Chapter 5 Party and Outdoor Events

Event planning and management refers to the application of project management principles to the planning of small-scale or large-scale personal or corporate events, such as weddings, parties, conferences, festivals, etc. Event planning and management usually involves an understanding of the target audience and the brand, followed by the creation of an event concept that suits the requirement. This in turn is followed by the planning and coordination of the technical events until its final launch. Diverse activities are integral to event planning, such as budgeting, vendor management, scheduling, etc. Event management incorporates the execution of the technical, creative, and logistical aspects of the events such as event design, marketing and communication, budgeting and negotiation, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in event planning and management. Such selected concepts that redefine event planning and management have been presented herein. This book is appropriate for those seeking detailed information in this area.

College of Business and Accountancy Bachelor of Science in Hospitality Management

Text in English