Includes bibliographical references and index.

Why study social media?
Media technology and human civilization
Social media and computer-mediated communication
Social media, judgment, and decision making
Social media and behavior
Social media and privacy concern
Social media and culture
Problematic use of social media
Business use of social media
Social media reshape the news industry
Social media and healthcare
The app economy and artificial intelligence
Social media and social movement
The future of social media

"Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements." -- Provided by publisher

College of Arts and Sciences Bachelor of Arts in Communication

Text in English